Kickstarter VS Indiegogo

If you’ve ever researched crowdfunding, then chances are you have come across the names “Kickstarter” and “Indiegogo”. And if you haven’t, well, let’s be the first to introduce you to the two leading crowdfunding platforms and discuss which one you should use for your project.

Kickstarter vs Indiegogo

Kickstarter

This is the crowdfunding giant. Available to creators in 22 countries, it is a major crowdfunding platform that has raised close to $5billion for almost 200,000 projects. It has great success in art projects (music, film, games) and other entertainment projects. It has so many backers on board, that if your project is featured on on the platform, you are halfway to the success.

Kickstarter opens a world of opportunities, but you should be aware of some possible constraints. The hugeness of the platform is both a blessing and a curse. In a large community, it’s easy to get lost. This happens in Kickstarter, as the success rate of projects is below 40% and the chance of getting your product featured is quite low. You should also be aware of the “all or nothing” funding. This means that you do not get the funds generated unless your campaign reaches the target you set for it.

Indiegogo

Indiegogo a huge crowdfunding platform with success in many categories and lots of possibilities. Indiegogo is available in over 230 countries and has seen great success in many fields, and not just arts. In addition to its flexibility, it gives backers the choice of not choosing the “all or nothing” model. Instead creators can also receive funding as it comes in, which is not depended on reaching a set goal.

Indiegogo’s success rate for fully-funded projects is way lower than Kickstarter (less than 20%), but the possibility of getting your generated funds without reaching your target does create some different possibilities. Especially if you do not need a certain amount of money or products sold to start selling (like for example, digital products).

Both Kickstarter and Indiegogo charge 5% for the funds generated.

Conclusion

Kickstarter or Indiegogo? it all depends on your market and your goal. Pick the platform that fits best to your needs and don't forget; it takes proper planning and preparation to set up a successful campaign. However, a good project will shine on either platform!

What do you use more? Kickstarter or Indiegogo?